THE PREMIERE OF "SURVIVOR: CHINA" IS THURSDAY'S TOP PROGRAM IN VIEWERS AND ALL KEY DEMOGRAPHICS

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CBS Research Estimates DVR Playback Should Boost Adult 18-49 and Adult 25-54 Ratings By +7%

The premiere of SURVIVOR: CHINA (its 15th edition) drew an audience of more than 15 million viewers, the night's most watched program and the Number One program in all key demographics, according to Nielsen Live Plus same-day ratings for Thursday, Sept. 20.

SURVIVOR: CHINA (S) was first in its time period in households (9.0/15), viewers (15.35m), adults 25-54 (6.1/17), adults 18-49 (5.0/15) and adults 18-34 (3.3/11). SURVIVOR CHINA was the night's #1 program in viewers, adults 25-54, adults 18-49 and adults 18-34.

CBS Research estimates all DVR playback should boost ratings among adults 18-49 and adults 25-54 by +7% and among adults 18-34 by +10%.

For the night, CBS was first in households (8.6/14), viewers (13.58m), adults 25-54 (5.1/13) and adults 18-49 (3.9/11), winning every half-hour in these measures.

see also:

2/9/07 Ratings Report: Survivor Fiji Returns With Another Time Period Win

2/4/06 Survivor Panama Rating Report: 19.2 Million Tune In, Up 4% From Last Season

 

Source: CBS Press Release

 

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